Video: Inside The History And Archives Of The Jaeger-LeCoultre Reverso


Video: Inside The History And Archives Of The Jaeger-LeCoultre Reverso

The Jaeger-LeCoultre Reverso is among the most foundational and distinctive watches of the past century. Its iconic design and inherent use as a canvas for personalization helped to place Jaeger-LeCoultre in our hearts and Reversos on our wrists, thanks to no small measure of qualified watchmaking and inventive, avant-garde casemaking. In our latest video feature, join Tony Traina as he goes deep inside the archives at JLC's Swiss headquarters to delve into the history of this loveable and endearing piece of unique horology.

JLC Reverso

First introduced in 1931, the Reverso was designed to address a practical need: protecting the delicate watch crystal during polo matches. Its ingenious reversible case allowed wearers to flip the dial and shield it from potential damage, setting it apart as a functional and stylish timepiece. 

The Reverso's enduring popularity has allowed Jaeger-LeCoultre to continuously expand its line, introducing models with complications such as dual time zones, moon phases, and intricate artistic dials.

jlc reverso

From the Reverso's 1930s roots as a sports watch to its continued success as an elegant everyday watch, click play on the video above to explore the designs, the myriad complications, and the outright artistry that surrounds the legacy of the Jaeger-LeCoultre Reverso.

For more information, be sure to visit Jaeger-LeCoultre's website.

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