Watches And Wonders Continues To Expand Its 2026 Edition


Watches And Wonders Continues To Expand Its 2026 Edition

If you've ever been in Geneva during Watches and Wonders, you know the event doesn't stop at Palexpo—it spills into the city itself. In 2026, that footprint is getting even larger. Alongside the Salon, which continues to grow with the arrival of eleven additional brands, including Audemars Piguet, the fair is expanding its "In The City" program, designed to bring watchmaking, culture, and the public deeper into central Geneva throughout the week.

Geneva

The headline addition is a new partnership with the Montreux Jazz Festival, which will animate the city center each evening. A dedicated venue on Quai Général-Guisan will host a Montreux-inspired Jazz Club concept, open daily from 5:00 to 11:00 p.m., offering an intimate setting for live concerts, DJ sets, and close interaction with artists. The lineup will spotlight emerging international talent alongside jazz ensembles, adding a cultural counterpoint to the daytime focus on new watch releases.

jazz club

Elsewhere in the city, the Watchmaking Village will take over the Pont de la Machine, serving as a daytime hub for introductory watchmaking workshops, career and training initiatives, and guided tours across Geneva. Combined with brand activations in city-center boutiques and lakeside programming later in the week, the expanded format reinforces Watches and Wonders' ambition to make 2026 its most immersive—and most accessible—edition yet.

Tickets go on sale tomorrow, February 10, and are available at watchesandwonders.com.

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